More Facebook settings? Ugh.
Yeah, I know. Setting things like this up is no one’s hobby, but… There are important reasons why you want to set up a Facebook Business Manager. And no worries: it’s free!
The most important reason is that you need to have a Business Account to be able to create custom audiences. This may be a foreign term for now, but trust me: you’ll want these.
But a business account has more benefits, like being able to run ads on multiple pages (for example if you have different pages for pen names), it’s more secure, and it offers way more insights in terms of reporting. You can also add others to your account for specific roles, like a PA or someone who helps you with your ads.
Is it required to run ads? No. But if you don’t use it, you’ll quickly hit the limits of what you can do. It’s a one time pain in the ass, and after that, you’re good to go.
The best news? This is literally a five-minute step.
HOW TO SET UP YOUR FACEBOOK BUSINESS MANAGER
I can’t show you screenshots here for the simple reason that I already have a business manager…and you can only set up one per account. The good news is that you don’t need the screenshots, because this part is actually pretty straight forward.
- Go to https://business.facebook.com/overview
- Click on the big blue button at the top right that says “Create Account”
- Go through the steps Facebook asks of you. You’ll need things like your business name (if you don’t have an official business, just use your pen name), an email address, etc. Be aware that the business name you use here will be visible, so don’t use your legal name if you want to keep that private. F
- Fill out the business details facebook asks for. It will ask you for an address, but you can choose not to show this publicly, just like your phone number.
- I strongly suggest you set up two-factor authentication here since this account will be connected to your debit or credit card. There have been accounts hacked, so protect your business account well.
If you run into any issues, for example Facebook not allowing you to set up the business manager, boost a post or two from your page. It can be for a s little as a dollar a day for a few days. Sometimes, for reasons unknown, Facebook wants to see you using ads first.
That’s it, you’re done! See, this was relatively painful. Now you have one more step to take, which is to link your page and your ad account to your business manager, but we’ll do that in a next post.